“He got our research picked up by Rand Fishkin & booked Neil Patel as a guest.”
Digital PR
Get your research and brand in front of other people's audiences. Mentions, backlinks and guest appearances.
Earned coverage oN
Try our one month free pilot
We offer a 1 month free pilot. All we ask of you is to leave a testimonial if you are happy and cover the domain & mailbox costs.
See if you qualify
We want to make sure you are actually interested in using our a Digital PR service. And are not just looking for a quick freebie.
Campaign Selection
We'll select a piece of existing research/work you've already done, build a list of relevant people to send it to and write one email sequence.
Delivery
We'll set up the sending infrastructure and send you any positive responses. We may ask you to cover the domain and mailbox costs if we send a lot of emails.
Try our one month free pilot
We offer a 1 month free pilot. All we ask of you is to leave a testimonial if you are happy and cover the domain & mailbox costs.
See if you qualify
We want to make sure you are actually interested in using our a Digital PR service. And are not just looking for a quick freebie.
Campaign Selection
We'll select a piece of existing research/work you've already done, build a list of relevant people to send it to and write one email sequence.
Delivery
We'll set up the sending infrastructure and send you any positive responses. We may ask you to cover the domain and mailbox costs if we send a lot of emails.
Try our one month free pilot
We offer a 1 month free pilot. All we ask of you is to leave a testimonial if you are happy and cover the domain & mailbox costs.
See if you qualify
We want to make sure you are actually interested in using our a Digital PR service. And are not just looking for a quick freebie.
Campaign Selection
We'll select a piece of existing research/work you've already done, build a list of relevant people to send it to and write one email sequence.
Delivery
We'll set up the sending infrastructure and send you any positive responses. We may ask you to cover the domain and mailbox costs if we send a lot of emails.
The numbers
Reach and impact impact from Digital PR efforts.
215k
Rand Fishkin's audience, reached organically
66k
Total YouTube subs on channels booked
9
Podcast guests booked, including Neil Patel
442
Reactions one one earned post
919k
Combined following of guests booked
How it works
This is the full process. I can run all of it, or just the parts you're missing.
Start with something worth saying
I audit what you've got: research, internal data, founder takes. If there's nothing usable, I build a survey-based report - I'll recruit 50-100+ respondents through cold outreach, and turn the results into a report worth pitching.
Start with something worth saying
I audit what you've got: research, internal data, founder takes. If there's nothing usable, I build a survey-based report - I'll recruit 50-100+ respondents through cold outreach, and turn the results into a report worth pitching.
Build the target list
List-build of writers, newsletter owners, podcast hosts and event organisers in your space - name by name, with a note on why each one fits. Verified contact details. Typically 50-150 targets per campaign, not thousands.
Build the target list
List-build of writers, newsletter owners, podcast hosts and event organisers in your space - name by name, with a note on why each one fits. Verified contact details. Typically 50-150 targets per campaign, not thousands.
Write the pitches
I'll draft relevant pitches - personalised to them and what their audience gets from yours. You approve the angle before anything sends.
Write the pitches
I'll draft relevant pitches - personalised to them and what their audience gets from yours. You approve the angle before anything sends.
Send and follow up
Sent from a dedicated, warmed-up domain - not your main one. 2-3 follow-ups per target. I can handle the replies and hand you the confirmed bookings.
Send and follow up
Sent from a dedicated, warmed-up domain - not your main one. 2-3 follow-ups per target. I can handle the replies and hand you the confirmed bookings.
Example Campaigns
Recent digital PR results for Demand-Genius, a AI search startup. All unearned & not paid for.
Rand Fishkin picked up our research
Organic mention to his 215k followers - 442+ reactions, 79 comments, 44 reposts.
Podcast appearance with Edward Sturm
Booked the founder onto Edward Sturm's podcast (66k YouTube subs) to debate AI search.
Speaking slot at brightonSEO
Booked speaking slot at main industry event for the founder to talk about visibility in AI search.
Example Campaigns
Recent digital PR results for Demand-Genius, a AI search startup. All unearned & not paid for.
Rand Fishkin picked up our research
Organic mention to his 215k followers - 442+ reactions, 79 comments, 44 reposts.
Podcast appearance with Edward Sturm
Booked the founder onto Edward Sturm's podcast (66k YouTube subs) to debate AI search.
Speaking slot at brightonSEO
Booked speaking slot at main industry event for the founder to talk about visibility in AI search.
Example Campaigns
Recent digital PR results for Demand-Genius, a AI search startup. All unearned & not paid for.
Rand Fishkin picked up our research
Organic mention to his 215k followers - 442+ reactions, 79 comments, 44 reposts.
Podcast appearance with Edward Sturm
Booked the founder onto Edward Sturm's podcast (66k YouTube subs) to debate AI search.
Speaking slot at brightonSEO
Booked speaking slot at main industry event for the founder to talk about visibility in AI search.
HOW WE WORK
Our Methodology
Research Design
Find the question your client's buyers and journalists both care about
Check what's already been published so the angle is new
Decide the survey shape: who to ask, how many, what you want the headline stat to be
Decide the quotable findings before fieldwork (the story shouldn't be a surprise)
Survey Recruitment
Outreach to get respondents in your target profile (the three-stream A/B/C setup)
Screen for quality, not just numbers
Close fieldwork, clean the data, pull out the headline findings
Research Promotion
Package it: report, key stats, a few shareable charts
Build the writer/publication list around the angle
Pitch with the finding as the hook, then follow up
Seed it with newsletters, creators and communities in the niche
Appearances & compounding
Turn the research into talk, podcast and event slots for the client
Track coverage, links and mentions
Test-kill-deepen: reuse what landed, drop what didn't, run the next study
HOW WE WORK
Our Methodology
Research Design
Find the question your client's buyers and journalists both care about
Check what's already been published so the angle is new
Decide the survey shape: who to ask, how many, what you want the headline stat to be
Decide the quotable findings before fieldwork (the story shouldn't be a surprise)
Research Design
Find the question your client's buyers and journalists both care about
Check what's already been published so the angle is new
Decide the survey shape: who to ask, how many, what you want the headline stat to be
Decide the quotable findings before fieldwork (the story shouldn't be a surprise)
Survey Recruitment
Outreach to get respondents in your target profile (the three-stream A/B/C setup)
Screen for quality, not just numbers
Close fieldwork, clean the data, pull out the headline findings
Survey Recruitment
Outreach to get respondents in your target profile (the three-stream A/B/C setup)
Screen for quality, not just numbers
Close fieldwork, clean the data, pull out the headline findings
Research & Promotion
Package it: report, key stats, a few shareable charts
Build the writer/publication list around the angle
Pitch with the finding as the hook, then follow up
Seed it with newsletters, creators and communities in the niche
Research & Promotion
Package it: report, key stats, a few shareable charts
Build the writer/publication list around the angle
Pitch with the finding as the hook, then follow up
Seed it with newsletters, creators and communities in the niche
Appearances & compounding
Turn the research into talk, podcast and event slots for the client
Track coverage, links and mentions
Test-kill-deepen: reuse what landed, drop what didn't, run the next study
Appearances & compounding
Turn the research into talk, podcast and event slots for the client
Track coverage, links and mentions
Test-kill-deepen: reuse what landed, drop what didn't, run the next study