john leaver marketing

Digital PR

Get your research and brand in front of other people's audiences. Mentions, backlinks and guest appearances.

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Earned coverage oN

From research to coverage.

Making something worth talking about and get it in front of the right people - all through direct outreach, all earned.

Creating the Research

Scoping out ideas

Recruiting respondents

Original industry data

Data analysis

Drafting reports

Promoting Research

Building lists

Setting up outreach

Communities

Media

Industry Influencers

Booking speaking opportunities

Building lists

Outreach

Podcasts

YouTube

Conference Speaking Slots

Example Campaigns

Recent digital PR results for Demand-Genius, a AI search startup. All unearned & not paid for.

Rand Fishkin picked up our research

Organic mention to his 215k followers - 442+ reactions, 79 comments, 44 reposts.

Podcast appearance with Edward Sturm

Booked the founder onto Edward Sturm's podcast (66k YouTube subs) to debate AI search.

Speaking slot at brightonSEO

Booked speaking slot at main industry event for the founder to talk about visibility in AI search.

How it works

This is the full process. I can run all of it, or just the parts you're missing.

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Start with something worth saying

I audit what you've got: research, internal data, founder takes. If there's nothing usable, I build a survey-based report - I'll recruit 50-100+ respondents through cold outreach, and turn the results into a report worth pitching.

Start with something worth saying

Build the target list

List-build of writers, newsletter owners, podcast hosts and event organisers in your space - name by name, with a note on why each one fits. Verified contact details. Typically 50-150 targets per campaign, not thousands.

Build the target list

Write the pitches

I'll draft relevant pitches - personalised to them and what their audience gets from yours. You approve the angle before anything sends.

Write the pitches

I'll draft relevant pitches - personalised to them and what their audience gets from yours. You approve the angle before anything sends.

Send and follow up

Sent from a dedicated, warmed-up domain - not your main one. 2-3 follow-ups per target. I can handle the replies and hand you the confirmed bookings.

Send and follow up

Sent from a dedicated, warmed-up domain - not your main one. 2-3 follow-ups per target. I can handle the replies and hand you the confirmed bookings.

The numbers

Reach and impact impact from Digital PR efforts.

215k

Rand Fishkin's audience, reached organically

66k

YouTube subs on the channel I booked our founder onto

podcast guests booked, including Neil Patel

442

reactions on one earned post

919k

combined following of guests booked