john leaver marketing

john leaver marketing

“If you're an early-stage B2B startup that needs pipeline, talk to John.”

Creative Outbound for B2B

Everybody wants to engineer the fuck out of outbound. We write emails that get responses.

Try a free pilot

Try a free pilot

Brands I've worked with

  • Liberal Democrats
  • Liberal Democrats
  • Liberal Democrats
  • Liberal Democrats
  • Liberal Democrats
  • Liberal Democrats
  • Liberal Democrats
  • Liberal Democrats
  • Liberal Democrats
  • Liberal Democrats

Try our one month free pilot

We offer a 1 month free pilot. All we ask of you is to leave a testimonial if you are happy and cover the domain & mailbox costs.

Infrastructure Setup

We’ll setup and warm domains and mailboxes. We simply ask you cover the cost of these ($12 per domain, $3 per inbox). This warming process takes 2-3 weeks.

List building

Whilst we're warming those emails, we'll build a list of your target audience (~1,000 people) using various sources & verify emails.

Messaging

We'll develop 1-3 campaign ideas and launch at least one. Then we'll send you the campaign results and any interested leads.

Try our one month free pilot

We offer a 1 month free pilot. All we ask of you is to leave a testimonial if you are happy and cover the domain & mailbox costs.

Infrastructure Setup

We’ll setup and warm domains and mailboxes. We simply ask you cover the cost of these ($12 per domain, $3 per inbox). This warming process takes 2-3 weeks.

List building

Whilst we're warming those emails, we'll build a list of your target audience (~1,000 people) using various sources & verify emails.

Messaging

We'll develop 1-3 campaign ideas and launch at least one. Then we'll send you the campaign results and any interested leads.

Try our one month free pilot

We offer a 1 month free pilot. All we ask of you is to leave a testimonial if you are happy and cover the domain & mailbox costs.

Infrastructure Setup

We’ll setup and warm domains and mailboxes. We simply ask you cover the cost of these ($12 per domain, $3 per inbox). This warming process takes 2-3 weeks.

List building

Whilst we're warming those emails, we'll build a list of your target audience (~1,000 people) using various sources & verify emails.

Messaging

We'll develop 1-3 campaign ideas and launch at least one. Then we'll send you the campaign results and any interested leads.

Our results

Reach and impact impact from creative outbound efforts.

215k

Emails Sent

154k

Pipeline Generated

£22k

Closed

21

'Fuck off's' recieved

45

cool style recieved

Campaign Examples

  • BrickFlow
  • BrickFlow
  • BrickFlow
  • BrickFlow
  • BrickFlow
  • BrickFlow
  • BrickFlow
  • BrickFlow
  • BrickFlow
  • BrickFlow
  • BrickFlow
  • BrickFlow
  • BrickFlow
  • BrickFlow
  • BrickFlow
  • BrickFlow
  • BrickFlow
  • BrickFlow

How It Works?

What you can expect in the first 3 months

month 3

Optimise & Iterate

We'll optimise the existing campaigns and work with you to develop new ideas.

Weeks 3-4

Campaigns Live

We'll set your first campaigns live and start sending you any positive responses.

Week 1

Campaign Ideation

Your new mailboxes will take 3 weeks to warm. Whilst they are, we'll work with you to start drafting your first campaigns.

month 2

Review & Scale

We'll review the top performing campaigns and scale them out.

SOME OF THE TOOLS WE USE

  • BrickFlow
  • Liberal Democrats
  • Liberal Democrats
  • Liberal Democrats
  • Liberal Democrats
  • Liberal Democrats
  • Liberal Democrats
  • Liberal Democrats
  • BrickFlow
  • Liberal Democrats
  • Liberal Democrats
  • Liberal Democrats
  • Liberal Democrats
  • Liberal Democrats
  • Liberal Democrats
  • Liberal Democrats

Positive Responses

  • BrickFlow
  • BrickFlow
  • BrickFlow
  • BrickFlow
  • BrickFlow
  • BrickFlow
  • BrickFlow
  • BrickFlow
  • BrickFlow
  • BrickFlow
  • BrickFlow
  • BrickFlow
  • BrickFlow
  • BrickFlow
  • BrickFlow
  • BrickFlow
  • BrickFlow
  • BrickFlow

HOW WE WORK

Our Methodology

Infrastructure

  • Setup new sending domains & mailboxes

  • Configure DNS records and link to sending provider (Instantly/Smartlead)

  • Warm up mailboxes for 2-3 weeks

  • Cap daily volume to 20 emails per mailbox

  • Monitor bounce rates and remove burned domains

List Building

Source: 3-5 sources per segment (e.g. Apollo plus 2 scraped lists)

  1. Layer signals: 3-5 signals per company (hiring, publishing, funding, ads)

  2. Pick the hook: 1 signal becomes the reason for the email

  3. Verify: 2 verification passes, 0 unverified addresses sent

Email Writing

  • Research each segment: what they care about, what's changed for them

  • Pick the angle (the hook, the research, the stunt) before writing a word

  • Write the first email short, with one idea and one ask

  • Personalise the opening line from something real about the company

  • Write 2-3 follow-ups that add something new

  • Read the replies, then rewrite based on what people actually said

Lead Management

  • We'll develop a reply management system that fits in with your team and your processes.

  • We can handle the responses on your behalf, or give you full access to.

  • We generally like to engage leads across LinkedIn,

ARE WE A GOOD FIT?

We work best with these types of companies

Good fit

✓ You have a genuinely good product & offering

✓ You're willing to try new methods

✓ You have a fairly large audience size

Not a good fit

✖ You have an uncompetitive product/service

✖ You're not willing to try new ways to get clients

✖ You can take a few negative responses

FAQ

Questions you might have before we begin.